HOW DO MEDIA AFFECT AUDIENCES?
For a fun way to help you remember several theories referred to in this chapter, see Quizlet's flash cards. The definitions are quick and to-the-point.
To find out a bit more about communication theories, check out this helpful overview of lots of them, compiled and offered by the University of Twente.
And for a better understanding of several prevalent theories about how audiences and media interact, see this concise overview (from media educator Brett Lamb). There's also a comparison chart you can download.
FORCES BEHIND THE SCENES
Free Press offers an amazing amount of data on media ownership as of 2018 in a series of charts you can download.
This is an interesting list because, although companies have bought and sold since this was published in 2016, you can get a sense of the international players (from Business Insider).
Another way to get a glimpse behind the scenes is to look at a company's board of directors, the people who steer the ship as opposed to running day-to-day activities. Some companies post their board information online like CBS, Disney and Sinclair. You can see what other affiliations board members have and how they might overlap.
The Columbia Journalism Review also publishes an annual guide that lists the holdings of major media company. At the bottom of each list, it will tell when the list was last updated.